Inventor(s)

Thomas McColganFollow

Abstract

A system and method for generating application installation advertisements based on visual search queries. The approach involves receiving an image input and performing content or entity recognition to identify objects within the image. An index of in-app content is maintained, linking visual or entity information to deep links within applications. The system matches the recognized visual query to specific in-app content and dynamically generates an advertisement. Upon user interaction, the advertisement facilitates the installation of the corresponding application and directly navigates the user to the matched content through a deferred deep link.  Keywords: Visual search, application installation, deep linking, content matching, image query, advertisement generation.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.

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