Abstract
In augmented reality (AR) shopping, a user points a mobile device camera at a specially-designed poster (or other object) and receives information or shopping deals. Today, AR shopping content, e.g., QR-code-based AR or time-triggered ad filters, is largely templated, static, and one-to-one between a specific target and a specific result. A gap exists between users looking at an ad and actually making a purchase. This disclosure describes techniques that enable a suite of dynamically generated and targeted AR shopping campaigns that directly link to products based on inventory conditions. Facility is provided for contextual deals, e.g., location-specific, time-based, and/or chance-based offers.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Nakano, Aiko; Wang, Diane; and Spear, Max, "Dynamically generated and targeted augmented reality shopping campaigns", Technical Disclosure Commons, (November 01, 2019)
https://www.tdcommons.org/dpubs_series/2636