Abstract
Current techniques for displaying vertical videos on landscape displays suffer from inefficient use of lateral screen space and rely on linear navigation that yields limited, dwell-time-based engagement data. The disclosed technology addresses this by replacing single-video presentation with a concurrent multi-stream interface, displaying multiple vertical videos side-by-side in a user interface on a screen of a television. The disclosed technology maintains one media content item in an active playback state while keeping peripheral media content items in a subdued state, such as dimmed or paused. Users navigate horizontally to shift the active focus or vertically to populate a completely new set of media content items. This configuration reclaims unused display area and upgrades data collection by capturing a user's positive selection among simultaneous competing options. Consequently, the disclosed technology generates high-fidelity, multi-variate testing data to improve the training of content recommendation and advertising monetization algorithms.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Bailey, Guillaume Vernon, "Concurrent Presentation and Evaluation of Multi-Stream Media", Technical Disclosure Commons, (July 02, 2026)
https://www.tdcommons.org/dpubs_series/10788