Abstract

Online checkout systems may restrict the use of personalized payment data, such as card art, to standard, pre-packaged user interface (UI) components. This can lead to merchants choosing between using a component that conflicts with their site design and implementing a custom, (less personalized) checkout flow. A disclosed technology can utilize a decoupled architecture with a client-side application programming interface to make structured, personalized payment metadata, such as card details, contextual verbs, and value propositions, available separately from pre-defined UI elements. This separation of the data layer from the presentation layer can enable merchants to consume this data and render it within their own custom, brand-aligned UI elements. This approach can provide merchants with flexibility to integrate personalization into their checkout flow, which may improve user trust and transaction success rates while potentially preserving design consistency.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.

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