Abstract
Present disclosure provides a method and system for brand persona construction and embedding based entity identification from transaction aggregates. The present disclosure discloses a system for accurately identifying entities from transaction aggregates in environments where textual identifiers are ambiguous, inconsistent or overlapping. The present disclosure constructs structured brand personas by aggregating transaction data associated with an entity identifier and selecting dominant attribute values across multiple dimensions using a coverage constrained selection mechanism. Further, embedding representations are generated from the constructer personas using a combination of distributed based features and semantic representations. The incoming personas aggregates are transformed into comparable embeddings and matched against stored persona embeddings using similarity measures to determine entity association.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Dutta, Arnab; Li, Hanyu; Ansari, Khaleeque; and Iqbal, Teena Mohammad, "METHOD AND SYSTEM FOR BRAND PERSONA CONSTRUCTION AND EMBEDDING BASED ENTITY IDENTIFICATION FROM TRANSACTION AGGREGATES", Technical Disclosure Commons, ()
https://www.tdcommons.org/dpubs_series/10348