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Abstract

A technique is proposed for real-time social media intelligence synthesis and strategic briefing generation. Engagement metrics associated with social media content associated with a user are obtained. An artificial intelligence (AI) agent configured to derive data for a social media briefing based on the engagement metrics is instantiated. The AI agent is caused to calculate an engagement velocity of the social media content based on a rate of change of the engagement metrics over a time period. The AI agent is caused to to determine a brand sentiment forecast and a viral breakout point based on the engagement velocity and the brand sentiment forecast. The social media briefing is generated based on the brand sentiment forecast and the viral breakout point, The social media briefing for presentation via a user interface of a client device associated with the user. The AI agent is terminated.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.

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