Abstract

A user interface for a mobile device, such as a smartphone or tablet, can present promotional content in a bottom-sheet container to address potential user engagement issues. The interface may utilize a vertical stack of call to action buttons, placing a primary action at the bottom of the stack to improve ergonomics by being within an easily accessible thumb zone. A conventional x close icon may be omitted. In its place, a secondary dismissive button can use explicit, descriptive text, for example, "Stay on website," to articulate the action's consequence. This configuration of ergonomic placement and an explicit, non-iconic dismissal control may reduce reflexive dismissal and encourage more considered user interaction with the promotional content.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.

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