Abstract
Connecting a user's online discovery with their offline purchasing behavior can be challenging due to fragmented ecosystems and a lack of visibility at physical point of sale (POS) terminals, which can impede transaction attribution. A headless commerce identity backend system is described that can address this gap by establishing a cloud-based account-level primitive. This primitive may use a payment account reference, a stable, non-sensitive identifier, as a federated key to map a user's account to their offline transactions. Such an architecture can facilitate the ingestion of stock keeping unit-level receipt data from POS terminals (e.g., cash registers, payment kiosks) via asynchronous webhooks. By creating a link between a user's online activity and physical purchasing behavior, the system can provide improved online-to-offline attribution and support a more unified commerce experience across channels.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Hall, Keith and Stapelberg, Alan, "Commerce Identity Backend for Deterministic Online-to-Offline Transaction Attribution", Technical Disclosure Commons, ()
https://www.tdcommons.org/dpubs_series/9974