Abstract
The present disclosure relates to systems and methods for attributing application installations to digital advertising interactions within identifier-restricted environments. The system utilizes customizable application store landing pages to transport static attribution parameters from an advertising campaign to an installed application. An advertising entity generates a static parameter associated with a campaign, which is subsequently embedded into the configuration of a custom product page on a digital application distribution platform. When a user navigates from an advertisement to this custom page and actuates a specific interface element (such as an “Open” button) immediately following installation, the application store platform passes the static parameter directly to the application via a deep link. This mechanism creates a deterministic link between the ad interaction and the application launch without relying on persistent device identifiers or probabilistic matching.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Bansal, Ishan; He, Meng; and Park, Jenn, "Deterministic Application Install Attribution via Custom Store Page Parameterization", Technical Disclosure Commons, (January 29, 2026)
https://www.tdcommons.org/dpubs_series/9251