Abstract
This disclosure describes a platform-agnostic system and method designed to address the lack of deep and creative engagement in digital advertising. The system and methods disclosed make use of a device’s integrated camera to generate realistic user avatars and dynamically insert them into a video, such as a video advertisement, in real-time. By replacing the model or actor in the core video content with a simulated likeness of the user, the viewer transitions from a passive audience member to an active participant in the advertising scenario. This technology allows for hyper-personalization at scale across various devices that are capable of displaying content, including mobile phones, tablets, Connected TVs, and the like.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Kannan, Prasana, "SYSTEM AND METHOD FOR HYPER-PERSONALIZED ADVERTISING USING REAL-TIME AI-GENERATED USER AVATARS", Technical Disclosure Commons, (January 02, 2026)
https://www.tdcommons.org/dpubs_series/9104