Abstract
This disclosure presents a system that generates marketing creatives with instrumentable causal controls, predicts their heterogeneous treatment effects, simulates market and network responses, and outputs a probability-weighted decision slate with pre-launch risk constraints. Unlike prior art, the disclosed system bridges generative AI tokens with causal inference priors, integrates agent-based and macro simulators, and enforces pre-launch governance gates for fairness, brand safety, and uncertainty.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Walker, Joseph JM, "Unified Pre-Launch Causal Simulator", Technical Disclosure Commons, (October 07, 2025)
https://www.tdcommons.org/dpubs_series/8685
COinS