Abstract
Conventional advertising models designed for two-dimensional platforms offer opportunities for significant improvement within Extended Reality (XR) environments. These traditional models rely on simplistic metrics like impression counts and fail to leverage the unique spatial and immersive capabilities of XR. A formalized framework for XR monetization is disclosed to address these limitations. The framework’s core technical components include the introduction of novel spatial ad placements, such as world-locked and environment-aware ad types, that are native to three-dimensional spaces. Additionally, the framework introduces advanced interaction metrics that leverage XR device sensors for a more nuanced understanding of user engagement.
At least two metrics may be used to implement this framework: “attention count” and “sentiment count.” Attention count uses gaze tracking to verify that a user has genuinely viewed an advertisement, thereby moving beyond the simple impressions of the conventional methods. Sentiment count then utilizes on-device facial expression analysis to gauge a user’s emotional reaction to the ad content. The primary technical effect of this framework is the creation of a powerful feedback loop for advertisers. This framework may thereby enable ad valuation based on true user engagement and may foster the development of more relevant, well-received ad content, improving the experience for both users and advertisers.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Najaran, Mahdi Tayarani and Du, Ruofei, "Monetization Framework for Extended Reality Environments", Technical Disclosure Commons, (September 24, 2025)
https://www.tdcommons.org/dpubs_series/8623