Abstract
The technology herein relates to identifying uniform resource locators (“URLs”) that are eligible for expansion. URLs that are eligible for expansion are URLs that are likely to be relevant to the advertiser such that the recall and performance of served advertisements is increased while undesirable expansions, e.g., expansions to unrelated or irrelevant URLs, is decreased. URLs that are eligible for expansion are URLs that are associated with a non-hosted domain, URLs that are associated with a domain owned by the advertiser, or sitechunked reference URLs. The URLs identified as being eligible for expansion are then expanded upon, such that they can be included within the list of landing pages an advertiser is interested in.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Li, Wuyuan; Kumar, Niraj; and Tatavarthi, Krishna, "URL Expansion with Domain Ownership Limitations", Technical Disclosure Commons, (August 27, 2025)
https://www.tdcommons.org/dpubs_series/8514