Abstract
This disclosure describes a method for on-product and on-advertisement encoding for visual product identification. Visual search technologies can have difficulty distinguishing between product models that are highly similar or visually identical, which may lead to incorrect identifications and a suboptimal user experience. The described method involves embedding a unique product identifier, like a Global Trade Item Number (GTIN), onto a physical product or into its advertisements through an invisible watermark. This watermark is composed of subtle, algorithmically detectable variations in color or pattern that are imperceptible to the human eye, such as stripes of nearly identical shades on a fabric. This encoding can enable visual search systems to more reliably identify the exact product version being scanned, which can improve product discovery accuracy and provide a way to measure ad effectiveness.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Cohen, Tal and Krishnakumar, Praveen, "On-Product and On-Advertisement Encoding for Visual Product Identification", Technical Disclosure Commons, (July 14, 2025)
https://www.tdcommons.org/dpubs_series/8355