Abstract
Voucher codes attached to digital scratch coupons are a popular way for merchants to present offers to potential customers. Such coupons are distributed through digital payment apps, online shopping platforms, etc. after a successful payment by a user. A substantial fraction of coupons may not get interacted with by the user. Even when the coupon is activated, many users may not view or use the voucher code. This causes wasteful effort for marketers that run promotional campaigns linked to coupons. This disclosure describes techniques to assign and distribute voucher codes only after a user seeks the code after scratching a coupon. On-demand code distribution can be implemented to support leveraged coupon distribution that enables merchants to scale the coupon distribution volume to achieve maximum utilization of voucher codes and/or the budget for the promotional campaign. Leverage can be employed to show merchants the maximum permissible distribution volume for a given number of voucher codes. Merchants can observe real time measures of user engagement with the distributed coupons. The real-time performance measures can additionally be applied to make dynamic adjustments to the leverage if necessary to avoid exceeding the available voucher codes and/or budget.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Aggarwal, Ankit; Jaiswal, Arpit Kumar; and Kim, Woohyun, "Optimizing Coupon Distribution by On-Demand Allocation of Voucher Codes", Technical Disclosure Commons, (May 20, 2025)
https://www.tdcommons.org/dpubs_series/8142