Abstract
Different customers may have different levels of interest and willingness to pay for an item for sale. Items for sale may be rare or limited edition or otherwise limited in quantity, may expire after a certain time, and may be differentiated along some dimensions. While dynamic pricing enables sellers to capture greater sales and buyers to get deals, such pricing is based demand and supply, such as surge pricing, time-sensitive pricing, etc. and is not personalized. This disclosure describes techniques that vary the price of an item based on a potential customer’s interest in the item. With user permission, user profiles are utilized to dynamically adjust prices for items. Such adjustment can include adjustment to platform service fees (e.g., sales commissions of online auction platforms), price of the product, price of advertisement, etc. The techniques can increase sales volume through dynamic pricing while also enabling buyers to acquire items of their interest.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
NA, "Dynamic Personalized Pricing", Technical Disclosure Commons, (October 16, 2024)
https://www.tdcommons.org/dpubs_series/7432