Abstract
Personalized videos are known to achieve better customer engagement than traditional channels of communication from businesses. The conventional approach to producing and delivering the personalized videos often involves high costs, both on infrastructure and operations. As the video content length, degree of personalization or the number of target audience increases, it could lead to a massive increase in storage costs as well as the complexity of managing assets. Personalization with a fixed video asset per customer in the conventional methodologies also limits the level of interactivity that can be achieved within the videos. To overcome these issues, presented herein is a multi-layered dynamic video architecture offering personalized videos that do not require explicit consolidated video file, thereby reducing storage and maintenance overhead.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Salim, Sumeetha Thahira; Thotakura, Satya Sri Suraj; Reddy, Sneha; and Chennareddy, Akhil Sai Ram, "MULTI-LAYERED DYNAMIC PERSONALIZED VIDEOS", Technical Disclosure Commons, (July 30, 2024)
https://www.tdcommons.org/dpubs_series/7246