Placement of digital content on a digital watch display with physical watch hands is dynamically adjusted to avoid obstruction of the watch face by the watch hands. The position of the physical hands is determined by the time of day, which is known to the internal electronics and/or software of the watch. Digital content can therefore be placed in a location that reduces or eliminates the obstruction and the location can be dynamically adjusted to remain unobstructed. For example, if the watch software knows that the hands are at the top of the screen (e.g., noon or midnight), digital content to be displayed in the top part of the display can be displayed in the lower part of the display. Likewise, at 6:30, the digital content can be displayed in the upper part of the display. As the hands move around the watch face, the digital content is moved to unobstructed areas.

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