Inventor(s)

Luke MulcahyFollow

Abstract

Users search for products via a search engine by submitting search queries. Users are presented with search results based on the search queries. The search results may include offers for products that are relevant to a search query or may include no relevant offers. The search system logs search query data including logging whether offers related to the search query were presented in the search result and whether users submitting the search queries selected any offers associated with the search results. The search system designates search queries in which users selected offers in the search results as converted search queries and designates search queries in which users did not select offers in the search results as unconverted search queries.

The search system receives a search query and determines that no offers align with the search query. The search system does not locate any products matching the search query and designates the search query as an unaligned search query. The search system designs a custom product design based on search terms from the unaligned search query and transmits the custom product design to a mobile device associated with the search query. The user of the mobile device selects an option to purchase the custom item or selects an option not to purchase the custom item. If the user selects an option to purchase the custom item, the search system processes a purchase transaction and submits a request to a manufacturing system or to a merchant system to produce the custom item and ship the item to the user. The search system logs the search query as a converted search query. In another example, the search system logs the search query as an unaligned converted search query. If the user of the mobile device selects the option not to purchase the custom item, the search system logs the search query as an unconverted search query. In another example, if the user of the mobile device selects the option not to purchase the custom item, the search system logs the search query as an unconverted unaligned search query. The search system identifies a threshold number of similar unconverted queries, designs a custom product based on the terms in the similar unconverted queries, and transmits the custom product design to one or more manufacturing systems.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.

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