Abstract
Online ads sometimes continue unchanged even after the ad had resulted in a conversion, e.g., after a user has purchased the advertised product. Many users find such continued presence of the ad annoying. Also, not refreshing the ad with a different product represents lost revenue for the website publisher and the ad network.
This disclosure describes techniques to detect if the user has purchased a given product by analyzing, with user consent and permission, user data such as emails and other data. Upon detecting conversion, display of ads relating to the product or similar products is discontinued.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Hsu, Stephen; Kolb, Eric J.; and Dieter, Steven T., "Conversion detection for improved online ad selection", Technical Disclosure Commons, (December 19, 2018)
https://www.tdcommons.org/dpubs_series/1792