Online ads that take too long to serve lead to users not paying attention to the ad, or even leaving the app. App developers, who want to maximize ad revenue and user engagement, thus have an interest in measuring and optimizing ad-serving times.

This disclosure presents real-time tools to compare latencies of one or more ad networks on a side-by-side basis. App developers can use the tools provided herein to compare ad-network latencies and to optimize the selection of ad networks.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.