Abstract
App publishers and advertisers want users to come back into their apps. In order to do so, they use re-engagement ads to appeal to users who have used their apps historically. The aim is to re-engage users as much as possible at an optimal cost per re-engagement.
This disclosure describes re-engagement ads that push relevant, personally motivating messages arising from leaderboard data in order to keep the user’s engagement levels high. Leaderboard data can include, e.g., app-users in the top several places at the user’s level, as measured by in-app reward points. The techniques of this disclosure apply generally to apps that admit of gamification.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Toksoz, Tuna and Dukellis, John, "Re-engagement ads with real-time leaderboard information", Technical Disclosure Commons, (December 03, 2018)
https://www.tdcommons.org/dpubs_series/1749