Rewarded ads are an ad format that gives users the option to watch a (typically) thirty-second video ad in exchange of a reward, e.g., in-app points. Some rewarded ads additionally offer to install apps. Users who choose to download the app early during the rewarded video ad are forced to watch the remaining sections of the ad, leading to suboptimal user experience. On the other hand, ad networks typically require the user to watch the full thirty seconds of the ad.

This disclosure describes techniques to fill in the remaining time in a rewarded ad if the user takes action, e.g., downloads an offered app, early on in the rewarded app. The techniques incentivize the user to stay engaged with the app while continuing to watch the rewarded ad in its entirety. The techniques enhance user experience and are beneficial to the app publisher and the ad network that provides the rewarded ad.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.