Abstract
Advertisers or publishers prefer users who return often to their apps. Re-engagement ads are ads that target specific users who have used their apps historically. The problem is to design the re-engagement ad (or ad campaign) such that they appeal to users. By driving re-engagement and reducing cost per re-engagement, the efficacy of ads is improved.
This disclosure describes techniques that draw upon the user’s personal history, with user permission and consent, to craft personalized re-engagement ads. Such personal history can be, e.g., the user’s app usage patterns, data from online presence, and with permission from the user’s friends, data relating to the user’s friends.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Toksoz, Tuna and Dukellis, John, "Personalized re-engagement ads", Technical Disclosure Commons, (December 03, 2018)
https://www.tdcommons.org/dpubs_series/1746