A system and method are disclosed, for generating a pseudo-auction for caching ad requests based on network costs. The method includes analyzing the apps used by the user along with the tuples of associated app metadata, ad targeting criteria, ads served, etc. The ads are downloaded and stored in a temporary cache. When it is time to show an ad, the cache is queried for available ads. If the ad serving system indicates availability of any of the creatives picked up, these are retrieved from cache without hitting the network and displayed in the device. The method is implemented on an advertisement serving system connected to a mobile network serving multiple users. Advantages of the method include reduced latency and significant bandwidth saving.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.