Abstract
Here is your abstract for **TD Commons** — ready to submit in your Yellow bg / Turquoise text theme:
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### **TURQUOISE: A Fashion Café Concept for Brighton Lanes — Sustainable Experience Design with Edible Sugar Spoons**
**Abstract — TD Commons Submission 2026**
**TURQUOISE** is a boutique fashion-corner café concept located in Brighton Lanes, designed to disrupt the corporate coffee chain model dominated by Starbucks and Costa. The project addresses two critical gaps in the Lanes ecosystem: the absence of an Instagrammable, fashion-forward hospitality space for 11M annual visitors, and the environmental burden of 15,000+ single-use plastic sachets discarded per café per year.
The core innovation is a product-service hybrid: **edible biodegradable sugar spoons** that replace sachets, serving as both sweetener and utensil, saving an estimated 15k sachets annually while creating a memorable, shareable ritual. This sustainability USP is embedded in a distinctive visual identity system adhering to a strict **65-30-5 rule — Primary Turquoise #0097A7 (65%), Secondary Yellow #FFE135 (30%), White #FFFFFF (5%) — with the brand wordmark TURQUOISE always in Turquoise #0097A7 on a Yellow #FFE135 background, never inverted.**
The café experience integrates **fashion and hospitality**: a Yellow-tiled wall with Turquoise TURQUOISE lettering as a UGC magnet, boucle chairs in Turquoise and Yellow, dome pendant lighting (2 Turquoise + 1 Yellow accent) optimized for Reels/TikTok content, and a signature serve of Turquoise cup on Yellow saucer. The business model diversifies revenue beyond coffee (£4.80-£5.50) through retail (branded cups, spoon jars), and studio hire (£45/hr) of the Yellow wall corner as a content studio for fashion boutiques after hours.
Technologically, TURQUOISE leverages a loyalty app superior to Starbucks/Costa — featuring **Fashion Fast Lane pickup from a Yellow shelf, AR table preview, latte art customization, and a gamified sustainability jar** (10 edible spoons = free coffee).
This paper presents the PESTLE, SWOT, pitch deck, and brand book for TURQUOISE, demonstrating how design-led differentiation, sustainable innovation, and fashion collaboration can create a viable independent café in a saturated market while meeting FSA, A3, and pavement licence requirements in Brighton & Hove.
**Keywords:** TURQUOISE, Brighton Lanes, fashion café, edible spoons, sustainable hospitality, Instagrammable design, Turquoise #0097A7, Yellow #FFE135, boutique café, experience economy
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**Brand Note for TD Commons cover:** Background Yellow #FFE135, Title TURQUOISE in Turquoise #0097A7.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Shajahan, Sheik Abdullah, "Turquoise Cafe", Technical Disclosure Commons, (October 26, 2026)
https://www.tdcommons.org/dpubs_series/12416