Abstract

This paper discloses a brand-identity system in which each element of a logo does functional work beyond recognition. (I) A logo made by rotating an unmodified heart silhouette 45° clockwise, so that it reads at once as a heart and as the capital letter B — a reading that survives at favicon size because it depends on no internal whitespace. (II) A product-naming convention in which every product takes a one-letter prefix that is the logo's own letter reading, so the prefix cannot come apart from the mark. (III) A logo animation with a cardiac morphology — two pulses, the second softer, then a rest over most of the period — that a trusted interface shows in motion only for an account holding a live proof-of-personhood attestation, and still otherwise; the motion verifies nothing itself and is a display channel for an attestation made elsewhere. (IV) An avatar-ring color computed from how often a participant's gratitude balance crosses zero over a rolling window, never from its level, with ring width from the balance's root-mean-square, applied on one published scale to two separate ledgers and shown wherever the logo is rendered for that participant; because identity is carried by the shape, color is free to carry this state. The paper also specifies a slogan in which the logo replaces a letter of the brand name, a toll-free number verified-bound to a messaging business account as a legitimacy anchor, and a domain, subdomain, email and social-handle architecture.

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Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.

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