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Abstract

Techniques are described for detecting content cloning at an entity level on a social media platform. Content similarity signals across items are aggregated to compute portfolio-level overlap between a first entity and a second entity. Candidate entity pairs are generated and evaluated against configurable cloning criteria, such as a threshold fraction of the second entity’s portfolio reused from a single first entity. A multi-layered eligibility framework applies configurable checks using entity relationships and attributes, including administrative relationships, entity classification/categorization, partnership or affiliation status, and intent signals, to exclude legitimate sharing scenarios. Eligible high-confidence pairs may be processed through automated continuous detection, while edge cases may be routed for human-assisted review, with both pathways feeding a unified enforcement pipeline. Enforcement can include non-recommendation across recommendation-driven distribution surfaces and, for high-confidence cases, account restrictions, with optional notification, appeals, and monitoring support.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.

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