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Abstract

Techniques are described for privacy-preserving feature imputation in environments where a limited-personalization policy deterministically withholds a subset of user features. Complete feature vectors from consenting users are collected and normalized using automated statistical classification of features. A deterministic binary mask derived from a privacy policy configuration is applied during training to simulate restricted-feature conditions. A denoising autoencoder (or other encoder-decoder model) is trained by reconstructing full vectors from masked inputs while computing reconstruction loss only on masked positions, optionally adding noise to visible features. During inference, visible features for a privacy-restricted user are normalized, passed through the trained model to predict restricted features, denormalized, and merged with observed values to form a complete feature vector for downstream ranking or ad delivery. Evaluation uses held-out consenting users by masking their features and comparing predictions to known ground truth.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.

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