Online publishers that create new content are dissatisfied with currently available advertising formats, e.g., due to a belief that some current advertising formats spoil customer experience or drive customers away from their websites. This disclosure uses a single script within an online publisher website to automatically insert affiliate links within the publisher’s content. Upon execution, these script sends a request an online advertising provider. Page content is analyzed using machine learning techniques to identify entities that refer to products. The identified products are matched with products available for sale from an online vendor and corresponding links are provided to the user browser for automatic insertion into the page content. The script can also enable user to click on the link to add the products to a shopping cart that is overlaid on the content of the publisher web page.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.