Disclosed herein is a mechanism for using content-based video and audio fingerprints to find suitable locations for placing midroll advertising content. The mechanism can include assigning penalty information to different locations within a video, where the penalty information can be a combination of an audio penalty score and a video penalty score. The mechanism can use the penalty information to determine a suitable location for placing or positioning content within the video, such as midroll advertising content.
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Granstrom, Johan and Dropsho, Steven, "Using Fingerprints To Position Advertising Content", Technical Disclosure Commons, (December 12, 2017)