Disclosed herein is a mechanism for using content-based video and audio fingerprints to find suitable locations for placing midroll advertising content. The mechanism can include assigning penalty information to different locations within a video, where the penalty information can be a combination of an audio penalty score and a video penalty score. The mechanism can use the penalty information to determine a suitable location for placing or positioning content within the video, such as midroll advertising content.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.