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Generally, the present disclosure is directed to providing relevant advertisements to a shopper based on purchase history. In particular, in some implementations, the systems and methods of the present disclosure can include or otherwise leverage one or more machine-learned models to predict how receptive a shopper will be to advertisements for a similar item to an item recently purchased based on purchase history patterns for the item.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.