Generally, the present disclosure is directed to providing relevant advertisements to a shopper based on purchase history. In particular, in some implementations, the systems and methods of the present disclosure can include or otherwise leverage one or more machine-learned models to predict how receptive a shopper will be to advertisements for a similar item to an item recently purchased based on purchase history patterns for the item.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Felker, Nick, "Providing Relevant Advertisements Based on Item-Specific Purchase History", Technical Disclosure Commons, (December 07, 2017)