Current advertising formats are displayed at the edges of content, e.g., website content, mobile application content, etc. Such advertisements can interrupt the flow of conversation in a conversational application and are therefore unsuitable for such use. This disclosure describes techniques to provide user choice in advertisements in conversational applications, e.g., during interaction between a user and a chat bot. The advertisements are provided in two parts - a user choice portion and one or more second portions that include creative assets of the advertisement. The second portion(s) are displayed upon user selection to view the advertisement. This enables the advertisement to be minimally intrusive to the conversation, e.g., between a user and a chat bot. Further, with user permission, it can provide advertisers useful information regarding the proportion of users that are interested in the advertisement.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.