Users sometimes play online content, e.g., video and video advertisements, without paying attention to the content. In such instances, the viewership metrics for the content may be inaccurate. This disclosure describes an online content platform that hosts interactive content, such as video and video advertisements. Video content and advertisements are divided into multiple parts and users are provided with interactive options to select the next part to view. Video content is stored as a graph, with nodes corresponding to content parts, and edges corresponding to valid paths to view the video. Interactivity in this manner can provide increased engagement, better content monetization, opportunities for content innovation. Advertisements served to an engaged and interactive user can be a premium offering to advertisers on the content platform.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.