Heads-up displays have been gradually implemented in automobiles. These displays can provide information to drivers, such as speed, temperature, remaining fuel, navigation, and more, while minimizing distraction. Some vehicle heads-up displays add turn by turn directions based on GPS information onto a real-time street view. This disclosure describes techniques to show advertisements to passengers in vehicles using windows capable of implementing augmented reality (AR) - AR-capable windows.
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Cardinal, Catherine and Sze, Chin Ngai, "Advertising using augmented reality", Technical Disclosure Commons, (December 05, 2017)