The systems and methods described herein provide for selecting additional content based on profiles of a group of viewers, rather than a profile of a single viewer controlling the group viewing session. A content request may include an IP address and device identifier, and a content selection server may retrieve other device identifiers associated with the IP address. The content selection server may select content based on the aggregation of profiles of users corresponding to the retrieved device identifiers, rather than just that of the user associated with the device providing the initial content request.
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Reddy, Indusekar Ponnapa and Dabbiru, Lakshmi, "Group Targeting for Video Ads Based on Location Context", Technical Disclosure Commons, (October 14, 2017)