Techniques described herein can be utilized by online and offline retailers, and other organizations that use third party carriers, e.g., for package delivery. It is determined whether placing marketing or promotional orders during a particular period is likely to result in cost savings in a subsequent period. The savings are due to achieving a minimum order volume in a current period that results in qualifying for a rate discount from the carrier in the subsequent period. To ensure that marketing orders are successfully completed, marketing orders are opportunistically placed for specific items and designated stores are stocked with those items. In addition to the costs savings, other benefits such as increased customer loyalty and brand awareness are also realized.

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This work is licensed under a Creative Commons Attribution 4.0 License.