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A virtual, intelligent, or computational assistant (e.g., also referred to simply as an “assistant”) is described that is configured to have a customizable persona (e.g., attitude, voice, dialect, syntax, etc.). Assistants can have different personas when interacting with different users. For instance, an assistant may instantiate (e.g., use) one persona when interacting with a first user and another persona when interacting with a second user.

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Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.