The technology generally relates to an integrated augmented reality (AR) based system that functions based on nearby users and/or real-world objects. The system uses one or more sensors on a smart device being worn and/or used by a user to detect nearby objects, logos, users, etc. Based on the detected objects and a profile of the user, the system identifies relevant digital content to provide for display to the user. The relevant digital content may be informational, recreational, or advertisements.

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This work is licensed under a Creative Commons Attribution 4.0 License.