The present disclosure relates to techniques for recommending the best payment card to the user for transaction using a recommendation system. The proposed recommendation system may make use of a generative AI model and analyses the factors such as payment terms, instalment options, reward points, cashback promotions and other benefits specific to each card. Accordingly, recommend the best payment card to the user for each transaction. This enhances the shopping experience for the end users and subsequently, increases transaction efficiency for merchants and card issuers. Also, the proposed system increases transaction volume and customer retention through personalized card recommendations and by providing valuable insights for targeted promotions and strategic merchant partnerships.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.