This document describes a process of optimizing the selection of a budget-constrained advertiser's formats when allocating the budget of a budget-constrained advertiser. Such optimization is performed by selectively choosing which formats to allocate to this advertiser based on the advertiser's budget. In particular, this document describes allocating formats to budget-constrained advertisers in advertising auctions to create value for the advertisers and an advertiser manager.
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Hummel, Patrick; Bayardo, Roberto J. Jr; Sun, Shaohua; Aggarwal, Gagan; Barman, Kishor; Uday Bhawalkar, Kshipra; Crespo, Jean-Francois; and Wang, Ying, "Allocation of Advertisement Extensions & Formats", Technical Disclosure Commons, (September 28, 2017)