This document describes a process of optimizing the selection of a budget-constrained advertiser's formats when allocating the budget of a budget-constrained advertiser. Such optimization is performed by selectively choosing which formats to allocate to this advertiser based on the advertiser's budget. In particular, this document describes allocating formats to budget-constrained advertisers in advertising auctions to create value for the advertisers and an advertiser manager.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.