A digital content rotation system that distributes digital content items a sufficient number of times to generate a statistical model for prediction of performance of the digital content items, while also preventing overall system degradation of content provided by content providers. The predicted performance of various digital content items is used as weights in a distribution rotation, thereby providing an optimal balance of exploitation and exploration of content performance.
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Chu, Wanghuan and Bi, Shuchao, "Composite Digital Content Optimization", Technical Disclosure Commons, (September 28, 2017)