An advertisement management system can enable an advertiser to switch between realtime bidding and reservation delivery modes. A request is received to transition a campaign from a real-time bidding mode to a reservation mode. A reservation engine determines proposed terms for a reservation contract. An acceptance of the proposed terms is received from the advertiser. The campaign is transitioned from the real-time bidding mode to the reservation mode and a reservation contract is established between the advertisement management system and the advertiser, with campaign parameters made immutable for the duration of the contract.
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Chadha, Renuka; Suter, Bernhard; Strobl, Reto; Wong, Beverly; Gupta, Shashank; Kosalge, Sujata; Jurca, Radu; Romanov, Ivan; and Constantin, Razvan, "RESERVATION MODEL FOR REAL-TIME BIDDING BASED ADVERTISING SYSTEM", Technical Disclosure Commons, (September 28, 2017)