API scripts can be used to send information identifying user’s interests from their devices to entities, e.g., content publishers for use in customizing content for the users. However, in some situations, e.g., when a user enters a search query in an address bar of a web browser, the scripts may not be executed. Other techniques can be used to send the information identifying user’s interests, such as macros, HTTP headers, and/or cookies.

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Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.