This disclosure describes fade-up messages that can be used to provide display of content such as advertisements without diverting user attention. Fade-up messages utilize a gradual change in the transparency of the message. Fade-up messages are designed with easily recognizable images, and do not include text and/or numbers. The user perceives the content of the message subconsciously and is not given an impression of being interrupted. Perceived unconsciously, fade-ups inform the user without interrupting them, enabling a user to self-interrupt and take conscious action to select the message. Fade-up messages enable advertisers and other parties to gently notify a user with a particular message, without the intrusiveness of a pop-up message.
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Brown, John N.A., "Fade-up notifications for alerts, optional content, and advertising", Technical Disclosure Commons, (August 22, 2017)