John N.A. BrownFollow


This disclosure describes fade-up messages that can be used to provide display of content such as advertisements without diverting user attention. Fade-up messages utilize a gradual change in the transparency of the message. Fade-up messages are designed with easily recognizable images, and do not include text and/or numbers. The user perceives the content of the message subconsciously and is not given an impression of being interrupted. Perceived unconsciously, fade-ups inform the user without interrupting them, enabling a user to self-interrupt and take conscious action to select the message. Fade-up messages enable advertisers and other parties to gently notify a user with a particular message, without the intrusiveness of a pop-up message.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.