Many web browsers offer a private browsing feature that allows users to browse without a record of search history, page history, cookies, or other temporary data being stored. Websites also allow users to browse privately without storing user activity data to avoid such activity from affecting personalization features such as recommendations. However, during a private session, the user is not authenticated at the website they visit and therefore, cannot reap benefits such as access to premium content, no advertising, etc. This disclosure describes an additional web browser mode, referred to as no trail mode, that offers users the benefits of private browsing while retaining features from their authentication to websites or other online resources. In the no trail mode, the user is authenticated such that they retain benefits of identity, e.g., premium subscriptions. However, no data is stored about the user session such that personalization is prevented. The session activity is not retained after the session ends.

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Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.