Title
SYSTEMS AND METHODS FOR INJECTING ADS INTO CONTENT STREAMS PLAYED BY CONSUMER ELECTRONICS DEVICES
Abstract
This paper describes an automated system for injecting advertisements into audiovisual content streams played on physical digital media, such as DVDs and Blu-Ray Discs. The system can include a display, audio/visual receiver, and a playback device. By controlling the playback device, the system can (i) replace existing advertisements with new advertisements; (ii) add new advertisement content to the content stream by pausing the content stream; (ii) add new advertisements to the content stream by buffering the content stream; and (iv) remove the existing advertisements by automatically skipping through the existing advertisements.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Kinner, Jason, "SYSTEMS AND METHODS FOR INJECTING ADS INTO CONTENT STREAMS PLAYED BY CONSUMER ELECTRONICS DEVICES", Technical Disclosure Commons, (April 20, 2015)
https://www.tdcommons.org/dpubs_series/62