The present disclosure provides systems and methods for a user interest profile and recommendations in association with a user profile. In various examples, systems and methods may receive data indicating interaction with content, such as photos, posts, videos, stories, reels, marketplaces or shops, or the like associated with a user profile. An interest extraction module may determine an interest attributed to the user with respect to the content. A machine learning module may develop a set of characteristics associated with the interests. A set of recommendations may be generated based on an association between the set of characteristics and product data associated with a customer. In some examples, a report identifying a user interest profile of the online presence may assist in identifying targeted products and audiences for recommendation via an interactive platform.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.