A system and method are disclosed that extracts high quality data from less-prominent text format to a more-prominent text format. The system extracts high quality advertiser-provided data found in low-prominent text formats such as callouts and content within site links. The extracted information is combined with available ad content present in user-noticeable text formats that are highly prominent. The information may include price info (in price extension), shipping info, service availability, return/pickup information, benefits, etc. When the user makes a commercial query, the system presents the combined ad content in the prominent text formats. The disclosed system increases the visibility of high quality information provided in the advertisement, which gets across to the user within a short time.
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Kumar, Ashwin and Gupta, Sanchit, "Promoting High Quality Ad Data From Less-Prominent Formats To More-Prominent Representation", Technical Disclosure Commons, (July 19, 2017)