Augmented reality technologies can augment physical artifacts with interactive digital capabilities, accessible via various user devices. This disclosure describes techniques that enable personalized advertising based on interactive AR experiences. With user permission, a spatial element is added to personalized advertising by connecting it with the physical spaces or products involved in AR interactions. The content of the advertisement can be personalized to relevant aspects of the user’s characteristics and context, determined based on user-permitted data. Personalization can be achieved by associating physical objects and users with spatial anchors that capture relevant parameters of AR interactions. The personalized AR experience of the advertisement can be designed to enable users to purchase the advertised item at an online or physical location of the manufacturer and/or retailer.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Bryan, Kathleen and Hasan, Shiblee, "Personalized Spatial Advertising in Augmented Reality (AR)", Technical Disclosure Commons, (July 03, 2023)